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For a company like Alfa Insurance, which is known for its personalized customer service, the benefits of technology can be a tricky thing to communicate. This was our first assignment for the brand.
Specifically, we were tasked with highlighting a number of new digital tools that the company has made available: the Alfa2Go™ mobile app and My Alfa® on its website. These utilities aren’t merely bits of technology meant to automate interaction between Alfa and its customers. Rather, they are an extension of the agent/customer relationship created solely to make it easier for people to connect with Alfa while on the go. In other words, technology doesn’t supplant the relationship, technology supports the relationship. Based on this thinking, we created an animated television spot called “Digital World.”